How Payments Are Done: The Most Popular Posts of 2016

If you’re going to read any articles from the How Payments Are Done blog, these five are it. Some clear up the confusion around specific payment processing jargon and technical complexities like “What’s the difference between a surcharge and a convenience fee? Who can charge what?”. Other articles cover critical, need-to-know payment challenges like how to reduce […]

Selecting the Right Payment Technology Partner for Your Software Business [SlideShare]

The SaaS marketplace. It’s crowded. Fiercely competitive. To stay in the game — and remain relevant — you MUST provide valued solutions that prevent your software users from seeking an alternative option. Integrated payment technology can be one of those unique differentiators that sets your software apart from the rest, increases customer loyalty, and boosts retention. But finding […]

8 Elements Every Great Business Partnership Must Have

Teaming up with others is a part of business. You partner with colleagues, with employees, with other organizations. But are those partnerships great? Do they include the elements of effective partnering? One title I really enjoy and often recommend is: “Power of 2: How to Make the Most of Your Partnerships at Work and in […]

Focus on These Marketing Metrics (& 7 Tactics) for SaaS Success

Are you familiar with CAC? LTV? They’re both worth getting to know. These two tiny acronyms can make a big impact on the success of your software-as-a-service (SaaS) business. Earlier this year, Inc. published an article on marketing metrics for SaaS success. Author, Ameeta Soni, talked about Customer Acquisition Cost and Customer LifeTime Value. For […]

3 MORE Ways to Build Value into Your Software Offering

It happens more often than you think … One of your top competitors calls your customer with an “almost-too-good-to-pass-up” offer to switch to their software. And it’s not just any customer of yours that they call. It’s John … 5-years-a-customer, sends-in-referrals-all-the-time, speaks-highly-of-your-company-any-chance-he-gets-on-social-media John. Fortunately for you, John doesn’t think twice when he gets this call. […]