If you have a business that involves a recurring or subscription billing arrangement between you and your customer, you need to understand churn. Churn is the number of customers or subscribers that end their recurring relationship with your company. If you’ve ever cancelled a magazine subscription, you’ve contributed to that company’s churn. Churn is an […]
It’s over. Finished. The ship has sailed. There was a time when to book a flight or reserve a table you called and spoke with a person. One of the most clear indications that the self-service economy is here to stay is the recent purchase of OpenTable by Priceline.com.